So, I’ve just discovered that Leonard Maltin has a Web site. (Of course he does, everyone has a Web site these days. Andy Warhol was wrong about the fifteen-minutes-of-fame thing; he should’ve said,”in the future, everyone will have a Web site.”) I’m not terribly confident in Maltin’s powers as a film critic — he strikes me as a bit too much of an enthusiast to be really objective, and a bit too nice a guy to be really harsh in his judgments when necessary — but he definitely knows his stuff when it comes to film history and the workings of the business, and I enjoy his frequent contributions to DVDs of classic movies and animation. I haven’t had the time to really explore his site yet, but I did spot an interesting comment right on the front page, which I’d like to share:
[2005 has] been an eventful year for Hollywood, to put it mildly. Audiences stayed away from some of the most vaunted would-be summer blockbusters, then seemed to get into the habit of staying away even when better movies came along this fall. Top studio executives have admitted that there is a problem that needs to be addressed.
How do you get people back into the habit of moviegoing when you’ve let them down again and again… when you charge an exorbitant ticket price in spite of the fact that people can see the same movie three or four months later for a fraction of that fee for a DVD rental or a video-on-demand download?
More importantly, how do you convince a younger generation that movies aren’t always about escape from reality… that you can have a memorable, meaningful experience watching a film that’s challenging or provocative?
I don’t pretend to have foolproof answers to these rhetorical questions. All I know is this: until Hollywood learns to respect its audience instead of insulting or pandering to it, the situation isn’t likely to change.
I know this, too: there’s an old saying, “There’s nothing wrong with the business that good movies can’t cure.” Technology and cultural shifts may have eroded some of the certainty in that maxim, but it’s still a good place to start.