Another Super Bowl commercial has slipped onto the Internet, this one being VW’s follow-up to last year’s wonderful “Vader Kid” spot, as well as to the “Bark Side” teaser that was released a couple weeks ago. The Star Wars connection isn’t immediately obvious, but when it comes, it’s a real pay-off:

Once again, it feels a little strange to realize how directly this is pitched at my specific demographic, how coldly calculated this ad must have been to so precisely push the buttons of we 40-something Gen-Xers. But whatever… it’s fun.