So Much for Progress

I just wasted an hour of a precious Friday off from work trying to buy concert tickets. Silly me, I thought ordering online would be quick and simple, not like those horrible old days when we had to actually leave the house and travel to some other physical location, whereupon we would conduct the transaction by the light of whale-oil lamps while we tried to ignore the woolly mammoths crashing around out in the parking lot.

I seem to recall that, when I first started going to concerts way back in the early ’80s, I bought most of my tickets from a long-gone record store about ten miles from my home. I no longer remember the name of the place, sadly, but it seems like it was a classic High Fidelity-style hole in the wall, deeper than it was wide, crowded with as many record bins as the owner could squeeze into the space and still have room to walk between them. The walls were plastered with posters, and the light through the front windows was diffused through hanging tapestries screened with Led Zeppelin and Pink Floyd cover art. The air was always thick with incense — probably to conceal other odors I was too naive to identify — and part of the pleasure of those early concert-going days was that the tickets remained fragrant with the scent of sandalwood for days after I bought them.

By the early ’90s, the ritual had changed. Now instead of a leisurely visit to my friendly neighborhood long-haired audiophile, I was getting up at the crack of dawn and driving to the concert venue itself to stand in line with all the other schmucks who believed that buying tickets directly from the box office might get them close enough to the stage to actually see something. The last show I remember doing this for was Jimmy Buffett’s 1992 Recession Recess tour, and even though I was hanging with my buddy Jeremy and got to see a beautiful sunrise, the whole ordeal left me exhausted and feeling like a damn fool who needed to reconsider his priorities. And this was before all that arcane nonsense involving wristbands that entitled you to come back later for the actual purchase!

Technology has now freed us from all of that. When it works, that is. As I said above, I figured ordering online — something not entirely unfamiliar to me, in case you were wondering — would take all of five minutes and I could get about my business for the day. But no… every time I clicked “Buy,” I was directed to a “waiting room” screen that helpfully informed me traffic was high and asked me to try again in a few minutes. I played this game for a while, growing increasingly antsy as I imagined the number of available seats dropping like the ammo counter on Ripley’s pulse-rifle. Finally, I broke through to the order screen, only to find that the stupid system wouldn’t allow me to select the price range I wanted to buy. There was a dropdown for price range, but it didn’t work. The system kept stubbornly showing me only the most expensive seats instead of giving me options. I tried refreshing a couple of times, then it was back to the waiting room. Then, at about the 50-minute mark, a new screen appeared, claiming that the show was now sold out, so sorry.

I boiled for a minute or so, then decided on a hunch to try an older technology, the lowly telephone. I figured that if nothing else, I could tell a customer-service drone what I thought of their damn website.

I dialed the venue’s box office. An actual human being picked up halfway through the second ring. I told her I’d been having a very frustrating time trying to order online and the system was now claiming the show was sold out. She sounded genuinely puzzled when she answered — without hesitation, I might add — that that show wasn’t sold out; she had available seats on her screen at that very moment, and would I care to order any from her?

I had my tickets within four minutes. And as I was hanging up, it occurred to me that if that old record store was still around, I could’ve driven down there, bought my tickets and probably an album or two, had a nice conversation with the old hippie behind the counter, stopped for a cappucino, and been home in about the same amount of time I’d been futzing around with our “convenient” modern technology.

Feh.

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4 comments on “So Much for Progress

  1. Ilya

    Don’t give up, Jason! Most of the time, technology works 🙂

  2. Brian Greenberg

    I’m not sure why I feel the need to defend the technology in cases like this – after all, if it frustated you, then clearly it didn’t do it’s job well. That said, it probably wasn’t the technology as much as it was the people running the technology.
    Some shows are so popular, that even when the people do everything right, the technology just can’t keep up, and you wind up the “waiting room” (great term, by the way) for an hour, only to find out the show is sold out. In other cases, there have been actual screw ups (One of the Springsteen shows recently was directing people to StubHub to buy scalper’s re-sold tickets before the actual tickets had sold out, as the result of a programming bug.
    But most of the time, a situation like the one you’re describing is due to the fact that the venue (or the tour production company) only puts a certain portion of the tickets up for sale on the website, leaving others for in-person or phone-based sales. They do this to be helpful, reasoning that the computers would otherwise gobble up all the tickets and people who called would be frustrated that the show sold out so fast. Of course, please one group, tick off the other…
    The answer, as if often the case, is communication. TELL people what you’re doing, so that expectations are managed properly and the smallest number of people are ticked off. I have no earthly idea why these companies don’t learn that lesson…

  3. jason

    So why do you feel the need to defend technology, Brian? 🙂
    You raise a good point — I hadn’t considered that the total available tickets were subdivided among different outlets. I always assumed that all the various purchasing systems — the website, the phone center, and the in-person purchase points — were all pulling from the same pool.
    That said, however, I did get the distinct feeling that this particular website wasn’t the best designed, most modern, or most robust construct out there…

  4. Brian Greenberg

    Probably because I spend my days managing similar technologies, I guess.
    Kind of like the feeling you probably get when you see a typo posted in a public place… 😉