Psst… heard about that “Cart Whisperer” video that everybody’s been talking about over on YouTube? How about the corresponding web site, NoMoreAbandonedCarts.com?
Go have a look and see what my overlords have been up to lately…
Mar012008
Psst… heard about that “Cart Whisperer” video that everybody’s been talking about over on YouTube? How about the corresponding web site, NoMoreAbandonedCarts.com?
Go have a look and see what my overlords have been up to lately…
This is awesome – McCann guys do this? If so, it sure tops the office cubicle junk from awhile back…
funny.
Yep, this is McCann work. I’ll be honest, I don’t entirely get the joke myself — I’m not hip enough, I guess — not to mention how it ties into the product being marketed (something to do with people clicking away from online shopping carts before completing their transactions), but the folks around the old brick pile are pretty proud of it.
I think it’s like many memorable commercials over the years. You may remember the commercial but forget what they were advertising. In all honesty, I didn’t even spend enough time to even think this was related to online shopping carts. The video was funny but I didn’t spend enough time at the site to “get the message”. Effective? Hmmm… Not sure
Viral marketing with no obvious commercial message is the latest trend, but from what I understand there’s a pretty heavy debate within the industry over whether it actually works, and, if so, with which demographics.
I suspect (and fear) that this may be just another area where our age group is becoming increasingly out of touch with the modern culture. Sigh. Everything made so much more sense in the ’80s…
IMO, viral marketing works really well when branded correctly. There are plenty of commercials / spoofs done where you remember the brand too. Verisign wasn’t in this spot – was on the site page but to be the branding of the product failed to be delivered in the process of creating a clever video. I of all people feel for those lone shopping carts as I was one to abandon them in the early 90’s – you should remember that, Jas.
To me it was a great concept – they just branded the client very poorly.
Well, as I’m constantly reminded around this place, I’m not one of the “creative” types, so what do I know of what works and what does not? If I hear anymore about the effectiveness (or lack thereof) of this campaign, I’ll let you know…
Well let them know from a “Creative Type” that the docu is funny but the myspace ripoff page sucks and is poorly marketed to high school students rather than the people who can afford to shop online 😉