I prefer to deal with locally owned, mom-and-pop establishments whenever I can. It’s a matter of principle for me (the principle being that I think large national corporations are, by nature, more interested in serving their shareholders than their customers). I buy books at Sam Weller’s, groceries at Harmons, and I get my morning caffeine fix from either The Coffee Garden or the Salt Lake Roasting Company. And when I finally decided several years ago to get myself some home Internet access, well, naturally, I went with a hometown service provider, a little outfit called ArosNet.
For five years, I had absolutely no complaint with Aros. My access was generally reliable, the folks in the accounting office were pleasant to deal with when I made my payments, and the one time I had to contact tech support, they bent over backwards to resolve my problem. I felt good writing out my checks, knowing that my money was going into the pockets of my neighbors instead of to some corporate overlord five states away. I imagined that I’d probably be writing checks to Aros for a very long time to come.