In celebration of Star Trek‘s 40th anniversary and relaunch in all-new computer-generated semi-glory, Lileks has applied his humorous cudgel to the less-than-inspiring efforts to keep the franchise alive during the mid-70s. This was the period between the cancellation of the series and its big-screen rebirth in Star Trek: The Motion Picture, when fans really didn’t think the show would ever return and, presumably, they’d take whatever crappy souvenirs of their beloved obsession they could get. I remember seeing most of these ads in my old comic books. They looked pretty lame to me when I was a kid; they look really bad now.