What Are My Copywriters Smoking?

Here’s a good one culled from the day’s proofreading work: in a document discussing the “personal journal” feature of a wireless handheld, a copywriter for my agency spelled “journal” as “jernal.” Incidentally, the copywriters are all supposed to be college-educated, and they’re probably making more money than I am. Oy.

It doesn’t exactly qualify as “Egregious Corporate Speak” but it’s pretty egregious on its own terms…

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2 comments on “What Are My Copywriters Smoking?

  1. Cranky Robert

    Is this a typo or a consistent spelling?

  2. jason

    Fortunately, just a typo, but it was an outstanding one…