This is turning into a regular feature here on Simple Tricks, isn’t it? I’m thinking I may have to start a sub-category for it. Anyhow, here’s today’s egregious turn of phrase, fresh out the warm, steaming interior of some copy writer’s PC:

Our consultants drive thought leadership in the security industry…

“Thought leadership?” What the heck is that? Sounds like it involves electrodes and clamps to hold your eyeballs open so you can’t look away from the product infomercials. Either that or it’s something Tom Cruise will be praising as the solution to everyone’s problems the next time he’s on Oprah…