Marketing people being what they are — which is, um, marketing people — and YouTube being what it is — which is incredibly popular and frighteningly efficient at spreading content across the whole of the InterWebs in a very short time — it was inevitable that the one would try to find a way to take advantage of the other in order to get more advertisements in front of more eyeballs. And thus was born “viral video commercials” i.e., ads that don’t look like ads or which have high entertainment value, so people will pass them around to their friends online and thus fulfill that whole marketing imperative involving ads and eyeballs.

Normally, I would find such methods insidious and distasteful — good lord, isn’t the average citizen confronted by enough marketing messages during the day? — but when one of these viral ads features the great Bruce Campbell (of whom I’ve sung praises before), well, I guess I have no choice but to bow and do my part for capitalism. Enjoy the following… oh, and pay attention to the painting behind Bruce as he walks. There’s a whole lot of sailcloth in that image…