The Final Rewind

I read last week in a couple of different places that JVC, the last electronics manufacturer still making VHS-format videocassette recorders, has stopped production of standalone VCR units. Those VCR/DVD combo players will probably live on for a while, but for all intents and purposes, this is the end, at long last, of the VHS era.

I can already hear the smart-aleck kids out there in our studio audience murmuring, “good riddance,” and I suppose I can understand why. The lowly VHS tape doesn’t begin to compare to modern digital media in terms of video and audio quality, it’s hopelessly bulky compared to slender DVDs and Blu-Ray discs, and it’s subject to wear and tear that reduces fidelity every time you play your favorite movie. Like the much-maligned 8-track audio format, VHS is something we look back upon from the comfort of our more advanced times and can’t believe anyone ever thought it was acceptable or cool.

But, as I’m sure my three loyal readers are already anticipating, I’ve got something of a soft spot for this obsolete format, and also, believe it or not, for 8-tracks. I think people have forgotten just how revolutionary these two media really were, and we should take a moment to properly eulogize the vanguard of the media-on-demand world we now enjoy.

I’m not joking. The two formats share a similar historical significance. The 8-track was the first technology that allowed drivers to take their own music with them in the car instead of being beholden to whatever was on the radio; it gave consumers more power to determine what they would listen to. The VCR did more or less the same thing by freeing us from television schedules through the magic of time-shifting, and from television programming itself by letting us watch movies at home instead of Battle of the Network Stars.

While time-shifting was a significant new paradigm, I think the real cultural change wrought by the VCR was blurring the lines between movies and television, i.e., the VCR brought cinema into our living rooms, and in time transformed our living rooms into cinemas. I’m just old enough to remember what it was like before the rise of ubiquitous home video. Movies used to be ephemeral things that you saw once or twice in the theater, then maybe a couple times on TV, and then, unless you were lucky enough to have a revival house nearby, they were gone forever. That all changed in the late ’70s and early ’80s, first with the idea that you could rent movies to watch in the comfort of your own home, and then a few years later when prices dropped to the point where you could reasonably own movies, collect them even, and have access to them whenever you wanted without having to leave the house or wait until someone brought the tape back to the rental place.

We take these concepts for granted now. Everybody I know, even people who couldn’t be termed “movie buffs” in the same sense that I am, has at least a small collection of favorite flicks on tape or disc, and the very concept of renting or owning physical media seems to be fading as on-demand, streaming video becomes more common. Hollywood counts on home video in one form or another to earn its profits on movies that no longer pay for themselves at the box office alone. And a lot of people no longer even go to the theater, preferring to just wait until they can see the latest features on the home-vid format of their choice. Movies are simply everywhere, available to us whenever and wherever we want them.

But 30 years ago, the idea of watching unedited, uninterrupted movies at home was seismic. It was such an incredible novelty that I can still remember the first time my family ever did it. A friend and former co-worker of my father’s had just opened a franchise of an entirely new kind of business, a “video store” called Sounds Easy, where you could rent a VCR the size of a suitcase (as I recall, it actually came in a big nylon pouch that looked like a suitcase) and pick from maybe a hundred or so titles on cassette. My dad’s friend assured him that the annual membership fee was worth it, that the machine would be easy to connect to our TV — “You’ve got an Atari, don’t you?” I remember him asking. “Well, this plugs in the same way…” — and that this was the wave of the future. He was right about all of those things, even if he failed to become as wealthy as he seemed certain he was about to. We rented a half dozen movies that first time, and Mom and I spent pretty much all weekend camped in front of the tube overdosing on a whole-new experience: watching movies at home. (In case you’re wondering, yes, I still recall what movies we rented, at least a couple of them… my choices were 2001: A Space Odyssey and Silent Running, and it seems like Mom got something with Robert Redford — maybe The Electric Horseman. I think we got Stir Crazy with Richard Pryor and Gene Wilder for my Dad; about the only kind of movie he’s ever had the patience to sit through is comedies.)

Historical significance and nostalgia aren’t the only reasons to mourn the passing of the VCR, though. In a lot of ways, it’s a more convenient technology than the digital labyrinths that have replaced it. Oh, sure, we thirtysomethings who grew up with home video don’t have a lot of trouble navigating the layers of menus on DVDs or cable-television systems, and lord knows the kids have an even easier time of it than we do, but what about older people? The Girlfriend has tried repeatedly to teach her 91-year-old grandmother how to work a DVD player; the poor old gal simply can not do it. Her mind just doesn’t organize information in hierarchical trees or folder structures. But she’s got no problem with popping a tape into a slot and pressing “play.” I have similar problems with my own parents, who can manage to get the disc playing, but still struggle with any function that requires too much button-pushing. (True story: my mom panics if she buys or rents one of those older discs that suffer from the glitch that automatically turns on the subtitles. I’ve gotten more than one urgent phone call from her wondering whether she’s done something wrong and had to talk her through correcting the problem.) And then there’s the convenience of recording something at my house and carrying the tape over to The Girlfriend’s so we can watch it together. They still haven’t built (to my knowledge) a digital recording system that allows that sort of portability. VCRs and VHS tapes are frankly a much simpler technology than anything else that’s come along so far, and there is something to be said for simplicity.

Yes, even though I long ago replaced the bulk of my VHS movie collection with DVDs, I am going to miss the humble VCR. In fact, I’m thinking it might not be a bad idea to watch for clearance sales so I can pick an extra tape machine or two. Hey, it’s not my fault that Mother Lode and High Road to China haven’t been released on DVD yet!

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8 comments on “The Final Rewind

  1. Jen B

    I hear you! I still remember when my parents could finally afford to buy their first VCR. I remember how excited they were to record things like The Wizard of Oz off the TV. (For many years, our entire movie collection was recorded off the TV.)
    And incidentally, the first car that was ever mine was my grandpa’s 1977 Buick Le Sabre (after he had to give up his driver’s license he gave it to my parents) and it had an 8-Track tape player. Fortunately for me, my parents still had their collection of 8-Track tapes, and I would play Barry Manilow and The Carpenters in the car to and from school. Unfortunately for me, most of those old tapes were so brittle by that time that they would play to the end of one track and the tape would break. 🙁

  2. Ilya Burlak

    Nice eulogy, Jason. The pace of progress has been so fast the last 50 or so years, that it’s easy to miss the significance of a revolutionary device as it nears the end of its lifespan.

  3. Cranky Robert

    This is one of the ways in which my brother and I, though only nine years apart, are of different generations. I remember when the annual TV broadcasts of The Wizard of Oz and Willy Wonka were serious events to look forward to. There was something ritualistic about them because they only happened once a year each, and we prepared for them, made special meals to go with them, set up sleeping bags in front of the TV to watch them, etc. The rest of the year, these stories gave us material for play–and we had the space between viewings to fill with our own imaginations. By the time my brother was old enough to pay attention to TV, the VCR was in full swing. He watched both of these movies–and many others–repeatedly until we were all quite sick of them. I think the difference is not just a matter of nostalgia for the olden days, but a qualitative difference in how we handle our cultural treasures.*
    * Yes, I do think The Wizard of Oz and Willy Wonka are cultural treasures.

  4. jason

    Jen, I have a lot of similar memories of 8-tracks… my mom’s old pick-up truck had an 8-track player, and I fondly recall running around Riverton with her when I was a small boy, listening to John Denver and K-Tel compilations. For years, I thought that click between tracks was part of the actual songs. We still have several boxes of tapes around the Compound, but I imagine they’d disintegrate if I tried to play them…
    Ilya, you got my point exactly! 🙂
    And Robert, I had the thought while I was writing this that, as miraculous as the VCR was, as big a boon for movie enthusiasts, it was also somewhat destructive to, for lack of a better word, the magic of movies. There were the annual broadcasts you mention, which I too remember with great fondness, but there was also that whole notion I touched on of movies being ephemeral, here today and gone tomorrow. It made them seem more significant, I think. A lot of the reason, I believe, why Star Wars was such a huge phenomenon was that, as far as we knew, it was fleeting. We kept going back to see this amazing thing because we had no inkling that we’d be able to see it again in later years. We bought all the books and comics and toys to try and capture some aspect of the viewing experience. There are no more true phenomenon movies, because everyone sees them once in the theater then buys the DVD, and six months later the cycle repeats with something else…

  5. Cranky Robert

    Star Wars, of course. I remember bringing a tape recorder into The Empire Strikes Back. My repeated “viewings” involved listening to the tape and flipping through a huge stack of bubble gum cards with movie stills on them. I literally wore out the tape–I mean it literally broke one day.
    Those were the days before you got frisked entering a movie theater. When I went to a sneak preview of The Return of the King, I actually went through a metal detector. No shit! A metal detector like at the airport!

  6. jason

    That sort of thing is also, unfortunately, an offshoot of home video/VCR tech. I’m sure the concern with the metal detector was for recording devices. Don’t want any bootleg videos or “spoiler” photos going out into the public before the movie’s release…

  7. Brian Greenberg

    My parents’ cars also had 8-track players when I was a kid. And then, of course, there was 2XL. The realization that I could “play” 2XL games in the car using my parents’ 8-track player was the first time I can remember having a “make stuff work because you understand how it works” moment, the essential quality that has basically given me a career as an adult.
    As for the VCR, don’t forget the concept of home video on the TV. Before the VCR, home videos required a movie projector and a movie screen. Yet another thing we take for granted today…

  8. jason

    Wow… I have a pretty good knowledge of 70s-vintage toys and kitsch, but I’ve never heard of 2XL before now. Looks like a pretty awesome toy…
    And you’re right about the movie projector and screen vs. TV and VCR. A huge change there.