It’s been a while since I mentioned The Great Simple Tricks Pizza Challenge, that crazy scheme hatched by Chenopup and Brian Greenberg to somehow fly a pie from Salt Lake’s own Este Pizza Company to New York City to see how it stacks up against the Big Apple’s finest, hopefully while the TV cameras roll. Er, capture. Whatever. The terminology of the digital age isn’t nearly as colorful as the jargon which preceded it…
My curmudgeonliness aside, the dream hasn’t died; it’s just been sleeping while Cheno and Brian experience this thing called “Real Life.” Cheno was telling me just a couple weeks ago that he still wants to make it happen. But a very large wrench has been thrown into the works since then: Este Pizza experienced an electrical fire on June 30th and was pretty badly damaged by smoke and water. Dave Heiblim, Este’s owner, saved his equipment, if not his premises, and now he’s searching for a new location. Cheno’s got the details over at his blog, as well as a request:
While they are out of commission for awhile, drop Dave an email at beardyouno at hotmail dot com. Let him know you care. Number two, howzabout sending $6 bucks to him. After all it’s the price of a lunch combo and could very well help him in the quest to restore this great establishment. Address and information is on the link below to their website.
Sounds like a good suggestion to me. Help out one of the little guys and maybe some good karma will come back your way…
Just one more quick thought from the “The Internet is Really Weird” department: I got an email from Brian Greenberg last week in which he said that someone had found his site after Googling the phrase “este pizza fire.” At that time, I hadn’t heard a word about the fire; it wasn’t in any of the news media, as far as I know. How bizarre is it that a guy who lives on the other side of the country would tip me off that there might have been a problem with a place only a few miles from my office?
Finally, if you’re not hip to the Pizza Challenge and want to know what the hell I’m talking about, here are all my entries on the subject, in chronological order…
The original entry
Back in the Real World
The Pizza Challenge Monster
The Latest on the Great Pizza Challenge, and Thoughts on Este
Pizza Challenge Update
Small Blogosphere
